NBC’s Geographic Imagination, as Reflected in the Olympics Opening Ceremony

A lot has been said about the incredibly sub-par coverage provided by NBC during the Opening Ceremonies of the 2012 Summer Olympics in London. Between their questionable decision to tape-delay the ceremony to coincide with prime time to maximize ratings to the many, many omissions from the rather bland, unsurprisingly free-of-colonialism ceremony on the U.S. broadcast — including, quite offensively, a tribute to the 7/7 tube bombings that occurred the day after London’s winning of the games was announced (see the tribute here). Also omitted: a tribute to the Sex Pistols, several music performances (which reviews called outstanding) and more. Instead, they showed a god-awful interview with Michael Phelps, a notably prolific swimmer who, quite frankly, has the personality of a broken toaster oven. Continue reading “NBC’s Geographic Imagination, as Reflected in the Olympics Opening Ceremony”